Banking

Product Marketing Manager

Gross salary in Kenya is

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80% of people earn:

685K - 2.2M KES

10% earn less lthan 685K KES

10% earns more than 2.2M KES

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What does the data in the graph mean?

Salaries in the survey are expressed in gross.

Based on the Kenya.paylab.com salary survey, 80% of people on the Product Marketing Manager position in the Kenya earn between 685,128 KES and 2,157,720 KES annually gross.

10% of employees earn less than 685,128 KES and 10% of people earn more than 2,157,720 KES.

The survey is based on data from employees, cleaned of extreme and duplicate values.

Description of job position

Develop and implement effective product marketing strategies for banking products and services.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment on product offerings.
Create and oversee marketing campaigns, including digital, print, and social media, to promote products and enhance brand awareness.
Analyze product performance and customer feedback to refine marketing strategies and improve customer satisfaction.
Prepare product presentations and training materials for internal teams and external stakeholders.
Monitor and report on key performance indicators (KPIs) related to product marketing effectiveness.
Manage budgets for marketing initiatives and ensure efficient allocation of resources.
Serve as the main point of contact for product-related inquiries and provide support to sales teams.
Stay updated on industry trends and regulatory changes affecting banking products to ensure compliance and competitiveness.

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The most common career path of an employee

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Position Product Marketing Manager - Banking in the labour market

In the salary ranking,
the job position takes

89. place

Women representation in position

n/a

Average age of respondent by position

n/a

797. place

Nursery School Teacher Assistant

Education, Science & Research

266,856 - 581,340 KES

90. place

IT tester - automated tests

Information Technology

593,253 - 2,281,286 KES

89. place

Product Marketing Manager

Banking

685,128 - 2,157,720 KES

88. place

Product Manager - Specialist

Banking

640,404 - 2,271,420 KES

1. place

Chief Executive Officer

Top Management

1,115,942 - 5,435,177 KES

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The salary report contains:

Salary for the position by region, education, experience, company size, age
Distribution of respondents into wage bands
Salary range from 1st to 9th decile
A breakdown of all monitored non-financial benefits
Analysis of financial benefits

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